Strategic market relationships : from strategy to implementation Bill Donaldson, Tom O'Toole.

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Book's title: Strategic market relationships : from strategy to implementation Bill Donaldson, Tom O'Toole.
Library of Congress Control Number: 2007006914
International Standard Book Number (ISBN):9780470028803
International Standard Book Number (ISBN):0470028807
System Control Number:(OCoLC)ocm85018726
System Control Number:(OCoLC)85018726
Cataloging Source:DLC, DLC BAKER BTCTA BWKUK YDXCP NLGGC DLC
Library of Congress Call Number:HF5415.55 .D66 2007
Dewey Decimal Classification Number:658.8/12$222
Other Classification Number:85.10$2bcl
Personal Name:Donaldson, Bill, 1948-
Edition Statement:2nd ed.
Publication, Distribution, etc.:Chichester, England ; Hoboken, NJ . Wiley, (c)2007.
Physical Description:xiv, 269 p. : ill. ;, 24 cm.
Bibliography, etc. Note:Includes bibliographical references (p. [249]-262) and index.
Formatted Contents Note:Introduction to strategic market relationships
Relationship-based theories
Relationship planning and development
Relationship types
Networks
Organising for relationships
People and relationships
Customer relationship management
Relationship communication with a special focus on building relationships through brands and electronic relationships
Channel relationships
Innovation through relationships
Relationship internationalisation
Relationship costs and value
Strategic market relationships : a final word.
Personal Name:O'Toole, Tom, 1966-
Rubrics: Relationship marketing
Strategic alliances (Business)
Business networks
Industrial management

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